Cause Marketing: the Basics

Cause Marketing Basics

Those less familiar with the topic often refer to anything a business does, related to a cause or social good, as “cause marketing.” However, cause marketing is simply one initiative to be considered in a company’s overall cause strategy, as I like to call it. Cause marketing or cause-related marketing occurs when a non-profit organization […]

Build Your Brand For Good

Build Your Brand For Good

Business. The main goal…the whole point of it is to turn a profit. Of course it is. Is that all? Well, if you want to feed your family, be independent, have the lifestyle of your choice, and build something that makes an impact, creating a big profit is a non-negotiable. There’s a message out there […]