You’ve heard that video is a great way to market your business; provide high-value content; and build the relationship with your potential clients and customers.
There are many things you can do to get the most mileage out of your videos, and I’ll cover 5 of them, below, that are easily overlooked. However, simply doing these five easy (and free) things will make your video efforts significantly more effective.
1. Complete Your Profile
As with any social media network, you want to be sure that you fill out your profile information thoroughly. It shows that you are serious about your business, and it will help you make a better connection with visitors. People want to know YOU. That’s why it’s a social network!
Include an attractive headshot photo of you. It doesn’t have to be a formal image shot by a professional, but do choose an image where you’re smiling and looking your best. People really will respond better to an engaging image.
Be sure to include links to your website, blog, free offer, and perhaps other social network pages. You need to take every opportunity to drive people to your website and content because you want to get them on your list, build that relationship, and let them see that you’re the expert in your niche.
A word about custom backgrounds: These look great and will help promote brand awareness, but they aren’t a must-do. If you’re just starting out or your budget is limited, just keep your page or channel clean and simple. This, along with your engaging profile information and image, and you’ll be good to go.
2. Create a Video Title Using Keywords
It’s very important to give your video an eye-catching title that includes your keywords. Those keywords are the words or phrases that a potential client would type in to find you in a Google search. So, depending on your niche or the topic of your video, you need to find the right keywords. If you’re new to this, you can easily use the free Google Keyword tool to do a little research. http://bit.ly/9FqW8F
If you’re uploading your video from a flip camera or other outside source, be sure that you go back to your video, in YouTube, and edit the video title (as described above) or you may end up with the video file name as your title. Not good!
3. Link to Your Website First
As I said, it’s important to drive viewers back to your website. Make sure that every video you upload to YouTube contains a clickable link back to your website at the very beginning of your video’s description. If you don’t, most viewers will never see the link because YouTube shows a shortened version of the description, and viewers must click the “more” button to see the rest of it. This blog post explains exactly how to do this in your video description.
4. Assign Tags to Your Video
Next, don’t neglect to assign tags to your video. These are, again, keywords that potential clients use to find you in the search engines, and within YouTube. Refer back to point #2.
5. Share Your Video in Multiple Places
You’ve taken the time to create the video, now be sure that you spread the word about it in place outside of YouTube! You can embed the video in a blog post or on your website. Link to it in your Twitter tweets. Get it onto your Facebook page. You get the idea. Just get it out there.
TubeMogul (www.tubemogul.com) is a free tool that you can use to submit your video to the top video and social networking sites all at once. This is a great way to automate and save time (and money…because time IS money).
These are just a few quick and easy tips to get you started, but there are many more ways to make the most of your videos. How are you finding success on YouTube? Comment below and let us know.
And if you’d like a guide to walk with you step-by-step and help you create and implement an online marketing strategy, learn more about my NetMarketing Strategy Session.