Search Engine Optimization (SEO) is the process of improving traffic to a website from the organic (unpaid) results of the search engine. The higher your SERP (Search Engine Results Page) Ranking, the more visible your site is and the more traffic you potentially get.
We’d all love to improve our site’s SEO and page ranking, but it often seems overwhelming and outside our technical expertise. It doesn’t have to be. With just a few basic tweaks to your site and the way in which you write your page copy and blog posts, you can enjoy the benefits of improved search engine optimization. If you use WordPress, this will be very easy.
In a WordPress site, SEO will be handled by a plug-in like All-in-One SEO Pack or directly within your theme. This will be simple fill-in-the-blank easy.* If you have an html or php site, you may want to contact your webmaster for help with some of this. Here’s my primer for optimizing your home page, individual pages, or blog posts.
This is the title that appears at the top of the browser window when viewing your page or post. For example, the Services page on my team’s website has a page title of: Website Design, Social Media Branding, Graphic Design | Navigator Website Design
- The page title should be unique for each page.
- Ideally, it will be no longer than 72 characters to ensure the full title is visible in the search result and improve the rate of click-through.
- Include your primary keyword phrase, in the title, toward the beginning. This increases the relevancy of your content for that phrase.
- It should be no longer than about 165 characters so that the full description is visible in the search result.
- Include your primary keyword phrase toward the beginning of the description.
- Include keywords and keyword phrases when possible.
- The first four words of the headline are most important, so use your keyword phrase there if it makes sense.
- Make sure headlines use the H tags like this: <h1>Headline</h1>
- The body length should be at least 300 words.
- Content is focused on one or two keyword phrases.
- Include these top keywords in the first and last paragraph of the page.
- Don’t stuff your page with keywords, but rather look for ways to use them naturally in your page or post copy.
- Don’t just say “click here.” Use descriptive hyperlink text about one topic.
- Target a specific keyword or phrase in the text.
Example Hyperlink: Visit our website to learn more about our website design services.
Notice the keyword phrase “website design services.”
- The link should take the visitor to a page with relevant content, preferably an interior page…not a home page.
- Improve image filenames by being descriptive; use keywords when it makes sense.
Common Example: logo.png
Improved Example: netmarketing-navigator-logo.png
- Add a keyword-rich title in the link code
Example: title=”NetMarketing Navigator online marketing strategy”
TIP: In WordPress, you’ll see this “Title” field when adding an image to your media library.
- Assign Alternative Text (ALT tag) to the image
Example: alt=”NetMarketing Navigator, Your Marketing Guide”
TIP: This “ALT” field is also present when adding an image to your WordPress media library.
Print out this article and follow these tips as you create your page copy and blog posts, and you’ll enjoy improved Search Engine Optimization. It’s as easy as 1-2-3!
Try it out and let us know how you did in the comments below!
*The assumption of this post is that you have already completed research to find targeted keywords and phrases that your visitors may use to find you in the search engines.