As a small business owner, do you find that you market like crazy to get new clients, and then stop because you’re too busy servicing those clients; only to find yourself broke and in need of new clients again? I call that the “feast or famine” approach to marketing.
You can eliminate that problem, now, in three steps:
1. Your website as a marketing hub
2. A steady stream of fresh, valuable content
3. Two or three strategically chosen marketing methods, systematized and delegated, so that you have a steady stream of targeted prospects every day, every week, every month.
The Hub of Your Online Strategy
Everything you do to market your business should funnel prospects back to your website. It is the HUB of all of your marketing efforts. It must strategically work to get visitors to know, like and trust you…helping them to self-select themselves into your products and services without you having to be slick, cheap and salesy. But you need traffic to your site!
Your Marketing Strategy
Your marketing strategy might be to establish yourself as an expert in your industry; to keep your name out in front of potential clients and partners; and to build relationships with them all through a blend of online, offline, and in-person methods.
All marketing methods, whether they are online or offline, revolve around content. Much of this content “lives” on your website, establishing you as an expert; building that “know and trust” factor; and keeping them on your site longer.
Once you establish a regular stream of content that provides great value for readers, by repurposing content you already have (one article becomes a podcast, a video, and various tips for social media posts), it will be very easy to set up systems and work with marketing professionals who can help deliver it to your audience using marketing methods or tactics.
Using Marketing Methods Consistently
In order to have a steady stream of new clients to help you take your business to the next level, you must market your content consistently.
Don’t try to do every marketing method out there. Choose two or three that work for you and your business. Delegate them. Automate them. Build them into your business processes. Focus and stick with your plan.
For example, if you’re blogging, delegate these kinds of tasks:
- Optimize your content for search engines
- Repurpose your blog post in your ezine
- Optimize your blog to keep visitors on your site longer
- Manage your social media posting
- Repurpose your posts to article marketing directories
Video content? Podcasting? Teleseminars? Get help. These involve easy-to-delegate tasks that can be quickly and consistently handled by marketing professionals to get you results.
What I want to emphasize is that you start small. Get help. Choose your marketing methods and be very deliberate and consistent. This is what will help you eliminate the feast or famine phenomenon in your business so that you always have a steady stream of targeted leads and potential clients. THIS is what will lead to consistently growing your revenue and meeting your profit goals.
Are you experiencing the Feast or Famine phenomenon? Been there done that? Share your thoughts or questions in the comments. Did you conquer it? Tell us your story!