If you’re blogging, writing articles or otherwise creating content, one of your main goals is getting people to react to and share your content. Seems easier said than done, right? Good copy and compelling headlines are always key. But, sometimes the most obvious solutions to any problem are those that we most easily overlook. Let me share my thoughts…
1. Comment and Share
Because people won’t likely comment or tweet your stuff unless they know you, my first suggestion helps get you on their radar. Assuming you’re following people who are interested in your topic, strike up a friendly conversation on Twitter. Take a few minutes to do this every day.
As you read other people’s blogs and articles, take the time to share them on Twitter and Facebook. Not only are you sharing good content with your audience, but the person whose content you shared will take notice, and will appreciate your generosity. Share others’ content every day.
Also, when reading others’ blogs, be sure to comment when you have something to add. I don’t mean just a lame "Thanks for the post!" While that’s nice and all, really think about what valuable insight or information you can add through your comment. And be sure to leave your URL when commenting.
If you give an interesting or valuable comment, the blogger and the readers both may take the time to click back to your site or blog to find out more about you. They may very well leave their own comment on your site.
2. Ask and You Shall Receive
Ok, this seems really obvious, but simply ask people to comment. Yes, of course you can make it a practice to ask thought provoking questions at the end of your post that will encourage comments. But I’m talking about going a step further.
After you’ve written a post or article, simply tweet a few people that you think would have interesting thoughts or opinions about the topic, and let them know you’d love to hear their thoughts. You’ll get better results if you’ve already done a bit of suggestion #1 with these folks. It’s very likely at least one or two will follow through. People love to be asked their opinion!
Ask the wider audience too. If you’re sharing big news or something important, ask for retweets in your tweet! And add a request for tweets in your newsletter. Mine says, “Click here to Tweet about The Navigator!” I also use a “P.S.” in my newsletter that says: “If you like the marketing tips and info you get in this ezine and on my blog, please tweet about it!” Both of these mentions are hyperlinked so that when the reader clicks on it, they are taken to Twitter, and a pre-written tweet appears in their status bar, ready to be tweeted.
If you’re tweeting about a new product or program launch, provide pre-written tweets to your affiliates, and your peers in mastermind and coaching groups. Ask them to tweet about it for you!
3. Make It Easy To Share
In addition to providing pre-written tweets to people who know you, be sure that you’re using social sharing buttons and widgets on your website and blog. Tools like Tweet Meme, Tweet This, Sexy Bookmarks, Add to Any, and the Facebook Like button are all great ways to make it easy for your blog readers to share your content on their favorite social sites.
Doing these three things is simple, as I said, but it does require a little extra effort on your part. Spend the time, once, to add the sharing tools and widgets to your website. And spend just a few minutes a day (set a timer for yourself) to share others’ content, comment on others’ blogs, and simply ask for comments and tweets, and you’ll find that over time the comments, tweets, and other sharing of your content will increase (and so will your traffic and followers).