Our last Action Item talked about directing your online customers to a custom thank you page upon completing their purchase. But hold on…you’re not done yet! You need to stay in contact with your customer because it’s much easier to sell to an existing customer with whom you’ve built a relationship, than it is to find new customers.
Staying in touch is so easy to do once you create a system and automate it. The key is to set up an autoresponder list in your shopping cart or email publishing system, that the customer is automatically added to once they make their purchase. If you’re using PayPal as your shopping cart, the process will look a bit different.
Once you’ve set up the autoresponder list, create a series of messages that will go out automatically to the customer on a schedule that you define. Maybe you’ll send out a message every other day for the first two weeks. Then, every couple of weeks for awhile. Then, once a month for the rest of the year.
These messages are great to provide additional information to the customer about how to use the product they purchased, and to provide them with info on other related products that may be helpful to them. You continue to build the relationship and stay in front of them so that when they are ready to buy again, they will think of you.
Choose one of your products or services, this week, and set up an automated follow-up system. Then, comment below and let me know how it went, or if you have questions!