If you’re selling products or services online, once your customer’s completed the purchase process, don’t just send them back to your web site’s home page, or to some generic page generated by your shopping cart. You’d be surprised at how often this happens! You must send them to a branded “Thank You” page on your web site. This is prime time to be communicating with them on several levels:
- Thank them for the purchase, and let them know that you appreciate their business! Because without your customers you have no business and no income, right?
- This is a great time to review the items they’ll receive and/or the benefits gained from the purchase of the product or service. Doing so may help eliminate buyer’s remorse that may surface shortly after purchase, thus preventing returns and refunds.
- Let them know the next steps, and other important information. If you’re shipping an item to them, how long will it take to arrive? Under what name will the charge appear on their credit card? If the purchase was for a service, when will you be in contact with them to schedule the service or session? Will they be receiving a bonus item in the mail or via an email download? Are there steps that you need the customer to take next? If so, what are they?
- Finally, is there another product or service that is a natural upsell or next step in your product funnel? If so, you may consider mentioning it here, and add a link to that product or service’s sales page.
If this isn’t a part of your sales process already, set up a thank you page this week. Then, comment below and let me know how it went!