Today, I’m working on editorial calendars for my weekly newsletter, The Navigator, and my blog. My blog and newsletter are key marketing tools. I must give them regular attention. The editorial calendar becomes an important task for me because it helps me get through those times when I don’t know what to write about; times when I’m busy; and it helps me put it all on autopilot.
I publish The Navigator once a week, and to build up content that will be quickly indexed by the search engines, I will post to my blog two to three times a week. So, here’s what I’m up to:
Schedule time on my weekly calendar when I’m at my best for writing. For me that’s in the morning. My goal is to set aside time on Wednesday mornings to write ezine and blog content for the upcoming week.
I’ve created a list of 8-10 categories that I believe my readers will be interested in.
I brainstormed a list of educational sub-topics to write on in each of the categories.
Assign a Publishing Date
Next, I added the topics to my editorial calendar so that I can see at a glance when each topic will publish to either the newsletter or the blog. Tip: you can repurpose your ezine content, and use it as a blog post too.
Another Tip: you can simply use a spreadsheet to create your editorial calendar, or you can use the Google Calendar tool at http://calendar.google.com/.
Now, I’m ready to begin creating valuable content for my readers.
My advanced strategies to help me manage my editorial calendar:
- Write content for several newsletter issues, and several blog posts at one time.
- Set up and schedule the blog posts in advance. (WordPress makes this very easy.)
- Keep a text document on my desktop, and a notebook in my purse so that whenever inspiration for a new topic hits me, I can jot it down and add it to my editorial calendar later.
Got other ideas for managing your editorial calendar? Please share your comments below!